The ReachLocal management Team is deeply rooted in technology and marketing disciplines. We believe this quality plays a large role in our ability to look at local Internet marketing from an innovative and fresh perspective.
President & CEO
Zorik is one of the original founders of ReachLocal and serves as President and Chief Executive Officer. Prior to ReachLocal, Zorik served as Chief Executive Officer and Vice President Corporate Development for WorldWinner, Inc., the leading provider of prize-based tournaments in online games of skill. At WorldWinner, Zorik signed major partnerships with Yahoo, Pogo, Lycos, and Shockwave that positioned WorldWinner as the number one provider of cash tournaments on the Internet, with over 5 million gamers registered as part of the service. Prior to WorldWinner, Zorik founded Jackpot.com -- an Idealab company a business that has grown to become the Vendare Group, one of the leading online direct marketing and database management companies.
COO & Chief Product Officer
Michael is one of the original founders of ReachLocal and serves as Chief Operating Officer and Chief Product Officer. Michael has over 15 years of business strategy, product development, and marketing experience and has played a senior executive role at three successful Internet start-ups. Most recently, Michael served as Vice President Product Development at WorldWinner, Inc., the leading provider of prize-based tournaments in online games of skill. Before that, Michael served as a Senior Manager in Deloitte Consultings Media & Entertainment industry practice. Prior to Deloitte Consulting, Michael served as Senior Vice President of Strategy & Product Development for AdStar.com. At AdStar.com, Michael was responsible for managing a team of engineers and product/content developers to develop the Internets leading exchange for the buying and selling of classified advertising, a $20 billion industry. Prior to his work at AdStar.com, Michael successfully started up, managed, and sold a leading Internet classified publishing company, Recycler.com (purchased by Times Mirror, Inc.). Prior to Recycler.com, Michael worked as a Director of Strategic Development at Times Mirror, Inc., where he was responsible for defining the role of new media as part of Times Mirrors overall corporate strategy. Michael graduated Phi Beta Kappa from Harvard College with a B.A. in literature in 1988. Michael was awarded an ITT Fellowship for post-graduate study in Spain in 1988/1989.
Robert Rick Spitz
Chief Technology Officer
Rick is one of the original founders of ReachLocal and serves as CTO and Vice President Development. He brings over twenty years experience in technical management to ReachLocal. Before joining the company, Mr. Spitz was CTO/Vice President Development for WorldWinner.com, an online games site specializing in skill-based cash games. He led technology development and site operations for Web, game, and financial backend services. He helped grow Worldwinner from a startup to a successful business serving over 5 million players. Prior to WorldWinner, Rick was Vice President, Product Development for Decalog Inc. (a division of Sungard), where he headed development for financial applications used by major financial services companies including Citicorp, Warburg Pinkus, and AXA. Prior to that, Rick was founder and President of MetaKnowledge Interactive, which focused on automated Web content creation and data management tools. Before founding MetaKnowledge, he served as Vice President, Software for Apple Computer in Cupertino, California, leading the Macintosh software development organization in the definition and development of such notable Macintosh software products as System 7, PowerPC, and Quicktime multimedia. Before entering the personal computer software arena, Rick had over ten years of software management and software development experience, including leading the VAX/VMS software team at Digital Equipment Corporation. Mr. Spitz holds a Master of Science degree (Computer Engineering) from the University of Massachusetts, and a Bachelor of Science in Electrical and Computer Engineering from Clemson University, and is a graduate of the executive leadership institute at Boston University.
Chief Distribution Officer
Nathan is a ReachLocal founder and Chief Distribution Officer responsible for sales and marketing, partner development, training, and customer service. Previously Nathan spent ten years as a leader in information technology sales, recruiting, and sales management. Through 2004, Nathan was one of the top information technology headhunters in the nation. He ranked #1 out of 5,000 peers in 44 countries within the worlds largest professional search organization where he broke the all-time record for company production and won awards for client service. At the same firm Nathan created a national ERP software practice producing $30 million in revenue with more than twenty Fortune 500 clients. Prior to working in the software and recruiting industries, Nathan built a national sales force for an international retailer of luxury consumer goods and was twice named National Trainer of the Year and "Top 10 Producer" with annual production of over $10 million. Nathan holds a Bachelors of Political Science from the University of Louisiana at Lafayette and an MBA from Centenary College.
EVP Business Development
Rob is one of the original founders of ReachLocal and serves as Executive Vice President, Business Development. In this role, Rob is responsible for working with ReachLocals largest partners to fully integrate the ReachLocal platform into their offerings, while working with publishers to ensure that ReachLocal customers receive the best traffic and tracking services. Prior to ReachLocal, Rob served as Director of Business Development for WorldWinner, Inc., the leading provider of prize-based tournaments in online games of skill. At WorldWinner, Rob was responsible for offering WorldWinners tournament platform to the Internets leading game portals, including Pogo.com, Games.Yahoo.com, Gamesville.Lycos.com, and Shockwave.com. Prior to WorldWinner, Rob was Director of Business Development for LineUp Technologies, a streaming media syndication company. Rob received a B.A. in Business Administration from Western State College of Colorado. Rob also serves on the Development Committee for the Heart Of Los Angeles Youth, a non-profit organization helping under-privileged children enrich their lives through education, athletics, and fine arts.
Chief Financial Officer
Ross joined ReachLocal in June 2008 bringing with him more than 20 years of experience in finance and operations at both multi-location customer service-oriented businesses and diversified media companies. Most recently, he was at MacAndrews & Forbes' Panavision, a leading service provider to the global motion picture and television industries, where he was Chief Financial Officer and, subsequently, Chief Operating Officer. Prior to Panavision, he was Executive Vice President of Finance and Operations and Chief Financial Officer for Miramax Films. He also served as Chief Financial Officer and in other senior posts at Spelling Entertainment Group Inc., then a NYSE-listed diversified entertainment concern. He earlier spent nine years at Arthur Andersen in various capacities.
Adam came to ReachLocal as General Counsel, with over 15 years of experience providing legal advice to companies in all stages of development, and a specific expertise representing Internet companies. Most recently, Wergeles served as Chief Legal Officer for VendareNetblue (now Connexus Corp.), a leading online media company. Before VendareNetblue, Wergeles was Vice President of Operations for Kaplan's Concord Law School, a pioneer in online legal education. Prior to that, he worked as General Counsel and Corporate Secretary for Quisic Corporation, a venture-backed e-learning company.
SVP Finance & Accounting
Alan joined ReachLocal in December, 2006 and serves as Senior Vice President Finance & Administration. Alan brings almost 15 years of experience to ReachLocal, the most recent of which have been as a senior finance executive for start-up and hi-growth Internet ventures. Prior to joining ReachLocal, he served as Chief Financial Officer for a leading online poker company. Alan was responsible for the accounting, finance, human resources, and risk management functions of the company at the highest level. Alan led the global reorganization of the company and was also responsible for positioning the company for an IPO on the London Stock Exchange. Prior to that, he served as Vice President of Finance and Treasurer for Infotrieve, a global provider of content management technology and information services to the scientific, technical, and medical industries. Alan has also held positions as an audit and tax manager in public accounting, and as an internal auditor. Alan holds a BS in Business, with a concentration in Accounting Theory and Practice, from California State University, Northridge. Alan has been a Certified Public Accountant since 1998, and is a member of the American Institute of Certified Public Accountants, and the California Society of Certified Public Accountants.