Help - Campaign Management

How do I set up a campaign?

To set up a campaign within your NPG account, first login to the NPG platform, then click the Add Campaign link located on the Campaign Central page. You may also select the Add Campaign menu option from Campaign Central tab located at the top of your screen. Setting up a campaign involves 7 easy steps. Click here to view the basic steps.

What are the advertising terms and conditions?

To review the advertising terms and conditions, please click here.

What options do I have for targeting my campaign geographically?

There are three options for targeting your ad geographically, they are:

National — You may target customers across all of the United States.

Regional — You may target customers within one or more metropolitan areas. A metropolitan area consists of one or more cities. For example, the San Francisco - San Jose - Oakland metropolitan area consists of those cities.. You may target up to 3 different metropolitan areas within a single campaign. To target additional metropolitan areas, you may select "National" or you can always set up a different campaign to target the others.

Local — You may target customers within one or more cities. You may target up 10 cities within a single campaign. To target additional cities, you may select a "Regional" campaign or you can always set up a different campaign to target the others.

How do you target my campaigns geographically?

The NPG platform is able to display your ads to specific regions/cites or on a nationwide basis. This is accomplished by the use of several different methods. First, through the use of geo-targeting technology. Geo-targeting works by using the I.P. address of the customer's computer (every computer or device used to access the Internet does so through a unique address, one which is tied to a specific geographic location) to identify a user's geographical location. Through geo-targeting, if a customer accesses the Internet through a computer in San Francisco, and that user types in "Indian Restaurants", the ads for an Indian restaurant in San Francisco will be presented to that user. The second way to target ads geographically is through the use of explicit geographic search terms or user registration data. In the case of the example above, another user may type in "San Francisco Indian restaurant" because they are traveling to San Francisco; in this case, the ads for the same Indian restaurant would be displayed.

What is a "Metropolitan Area"? How does it relate to Designated Marketing Areas (DMAs)?

"Regional" targeting is done at the Designated Marketing Area (DMA) level. There are currently over 200 DMAs in The United States. Each DMA will contain anywhere from 1 to 500 cities. In other words, "Metropolitan Area" is synonymous with DMA.

What if I want to target an entire state? What if I want to target more than 10 cities?

You may target up to 20 different metropolitan areas within a single campaign, which should be enough for you to target an entire state for your campaign. To target additional metropolitan areas, you may select "National" or you can always set up a different campaign to target the other metropolitan areas. You may target up 10 cities within a single local campaign.To target additional cities, you may select a "Regional" campaign or you can always set up a different campaign to target the other cities. We will also be introducing radius-based targeting as part of an upcoming platform enhancement, which will allow you to select a location and which will allow you to cover all cities within a certain distance from that location.

What are my options for campaign duration? How far in advance can I plan a campaign?

Campaign durations can be set up to run for as little as one month or for as long as six months. Currently, the NPG platform will allow users to set up their campaigns a maximum of two weeks before their intended start date.

What are the minimum and maximum campaign budget requirements?

The minimum campaign budget requirement is $100 per month. The maximum campaign budget that can be accommodated through the NPG platform is $10,000. If you wish to spend more than $10,000 per month, please contact NPG so that we may assign a dedicated sales representative to assist you in your campaign.

Can you recommend a budget for me?

The NPG platform can recommend a suitable budget for your campaign based on your business category, target campaign geographies and target campaign duration.

On average, NPG advertisers are spending between $500 and $2,500 per month on their Internet advertising, though, depending on their business category, the range is from $100 per month to $10,000 per month.

Here are a few general rules to apply when thinking about your campaign budget:

NPG currently requires campaign budgets greater than $100 per month.

For regional campaigns targeting a metropolitan area (DMA), we recommend spending at least $100 per month for each metropolitan area.

For local campaigns targeting one or more cities, we recommend spending at least $50 per month for each city. For larger cities, we recommend spending at least $100 per month.

Your campaign budget determines the number of publishers where your ads will be seen. While NPG's campaign budget allocation formula calculates the publishers based on many rules, not the least of which is your business category, the following are some general rules of thumb:

For about $500 per month (for 1-3 geographic areas), your ads will be seen on Google (the #1 search engine), Superpages.com (the #1 Internet yellow pages site), and the ReachLocal directory.

For about $1,000 per month (for 1-3 geographic areas), your ads will be seen on all of the publishers previously mentioned and on the Yahoo network of sites, including within the natural search results as well as within the sponsored search results.

For about $2,500 per month (for 1-3 geographic areas), your ads will be seen on all of the publishers previously mentioned and on the Advertising.com geo-targeted banner network, which reaches over 100 million unique Internet users per month.

Your ideal campaign budget will depend largely on the nature of your business. Higher ticket products and services — e.g. real estate agents (homes for sale), car dealers (autos for sale) — will require higher minimum campaign budgets, because the value of a customer is so much higher.

What do you mean by "visits" and "leads"?

"Visits" refers to the number of times potential customers have clicked on an ad for the campaign and visited the advertiser's campaign destination page. On a daily basis, the NPG platform receives "visit" (also commonly called "click") information from each of the publishers running the advertiser's campaign. As part of NPG's commitment to pay for performance advertising, advertisers will only pay for the visits their campaign receives.

The "leads" information found in the campaign activity report includes phone calls (through the NPG tracking phone numbers we have obtained for your campaign), e-mails (through the NPG tracking e-mail forms we have obtained for your campaign), and other leads, such as coupon registrations, that your campaign has generated.

How do you estimate "visits" and "leads"?

Based on a campaign's maximum budget, target duration, target geographic areas, and business category, the NPG advertising platform provides an initial estimate of the number of visits and leads the campaign will receive. Please note that this estimate is based on similar campaigns placed through the NPG platform and is not a guarantee of actual visits, which may be greater or less than the number displayed.

Please remember, though, that no advertiser will ever be billed for more than their maximum campaign budget and will only be charged for the cost of actual visits to the advertiser's campaign destination page.

How many products and services should I promote?

The number of products and services you select to promote should be limited to the areas of your business that you most want to promote. While it is our recommendation to be as comprehensive as possible in describing your business, the more products and services you select does mean that fewer advertising dollars can be used to promote each product and/or service. Accordingly, we recommend focusing an individual campaign — and its associated advertising — on a few very targeted products or services. You may set up different campaigns for different products/services; in fact, by doing so, you are able to create much more specific ads as well as customize your campaign destination page to the core products and services you are promoting.

What if I do not see my particular products and services listed?

If you are unable to find your particular product or service listed, please try to choose the one that most closely relates to your business, or select "Other". You will be able specify other products and services to promote in the miscellaneous products and services section. Advertisers with more experience advertising online may actually upload product and services keywords.

How do I upload additional products and services keywords?

When setting up your campaign, you can upload additional products and services keywords by clicking the click here to upload additional items link. At this time, the keywords need to be saved in a .txt document, with a maximum of 1 keyword (e.g. dentist) or keyword phrase (e.g. cosmetic dentist) per line.

What is the "daily leads" e-mail?

While campaign activity reports will be updated on a daily basis and available online through your NPG account, you may opt-in to receive a daily leads e-mail for each of your campaigns. The daily leads e-mail will provide you with an overview of the number of web site visits, phone calls (through the NPG tracking phone numbers we have obtained for your campaign), e-mails (through the NPG tracking e-mail forms we have obtained for your campaign), and other leads your campaign has generated for the previous day. You will need to login to the site to retrieve the detailed phone call and e-mail information listing the individual phone calls & e-mails you have received.

NOTE: Agencies may opt to have the e-mail sent not just to the agent responsible for setting up the campaign, but also to the agent's client. (This will require that the agent set up client user account(s) for the advertiser in question. To do so, the agent needs to go to "Account Management" and click on "Add Client User." The agent may do this after setting up the campaign.)

Where do you place my ads?

Based on your campaign's maximum budget, target duration, target geographic areas, and business category, the NPG advertising platform selects the optimal publishers for your campaign. The NPG platform calculates the optimal publisher allocation by considering many different variables, including, but not limited to:

(1) the minimum and maximum daily budget required by each publisher;
(2) the minimum and maximum total campaign budget required by each publisher;
(3) the estimated cost for each web site visit charged by each publisher;
(4) the number of visits each publisher can give the advertiser in the geographic areas targeted by the advertiser;
(5) the number of visits each publisher can give the advertiser for the business products & services promoted by the advertiser.

The media the NPG advertising platform purchases on behalf of the advertiser is based on executing hundreds of campaigns across multiple online publishers and publisher networks, and the NPG platform is constantly refining its publisher allocation model as new publishers emerge. Currently, the NPG advertising platform works with the following publishers and publisher networks:

• Google (Search Engine Ad Network): According to Nielsen/Net Ratings, Google (which also powers AOL Search) is the Internet's most popular search engine, reaching over 80 million people per month (January 2004). Google's search engine ad products (AdWords & AdSense) allow advertisers to promote their products & services when searchers type in specific keywords (e.g. "dentist") on Google, AOL, and hundreds of other sites within Google's ad network.
• Yahoo Sponsored Search: Yahoo — through its relationships with MSN Search & Yahoo Search (among others) — is able to deliver keyword ads to over 90 million people per month (Nielsen/Net Ratings, January 2004). Yahoo's Sponsored Search ad products (Local Match & Precision Match) allow advertisers to promote their products & services when searchers type in specific keywords (e.g. "dentist") on Yahoo, MSN, and hundreds of other sites within Yahoo's ad network.
• SuperPages.com (Internet Yellow Pages Ad): The largest online yellow pages site, SuperPages.com (a Verizon company) serves millions of people searching for local businesses every month, allowing advertisers to promote their products & services when searchers type in specific keywords in a specific geographical location (e.g. "dentists" in Los Angeles, CA).
• Advertising.com (Geo-Targeted Banner Ad Network): One of the largest advertising networks, Advertising.com (an AOL company) allows advertisers to reach over 100 million Internet users each month with geographically-targeted banner advertising.
• ReachLocal.com: All advertiser campaigns are included in the ReachLocal Directory, a local advertising directory accessed by thousands of people daily.

Not all publishers are selected for each campaign, for many of the reasons listed above. Again, we will frequently be updating the optimal publisher selection as different publishers emerge, and as individual publisher rate cards change.

If it is absolutely critical that your campaign run on a specific publisher (or, alternatively, that it be excluded from a specific publisher), please include those comments in the "Other Campaign Instructions" field located on the "Review Campaign" page.

Can I change the publishers for my ads?

If it is absolutely critical that your campaign run on a specific publisher (or, alternatively, that it be excluded from a specific publisher), please include your comments in the "Other Campaign Instructions" field located on the "Review Campaign" page.

If you would like to change the publishers for your ads on a campaign that is currently running, you will need to end the current campaign and renew it via the Full Renew option then include your publisher comments in the "Other Campaign Instructions" field located on the "Review Campaign" page.

How can I see my ads once my campaign is running?

Please note that not all publishers will begin displaying your ads at the same time, as each has its own editorial review process. That being said, after your campaign has been reviewed by NPG, your ads should start appearing across all publishers within the next 24-72 hours. The easiest way to view your ads and your campaign as they appear to potential customers is to browse the ReachLocal directory for your listing, as your ReachLocal directory listing links through to your campaign destination page. To see how your ads appear on the search engines — for instance, Google or Yahoo (if applicable) — we suggest you type in the name of your business (for example, if your business is "Home Designs by Bill", type in that phrase), as we tend to purchase that keyword (or keyword phrase) to help advertisers see what their ads look like. If your business has a very common name, you may not see your ad on the first page. While we try to get advertisers to appear on the first page of search results, that is not always possible if an advertiser's budget is too low or the category is very competitive. Please remember that, as part of our commitment to pay for performance advertising, you will only be billed when a customer actually visits your destination page (web site) by clicking on one of your ads.

How will you determine the best keywords for my campaign?

If your campaign is to be published on one or more of the search engines, the NPG platform purchases on your behalf keywords that people use when they search for products & services in their area. For example, if you are a dentist, we may purchase the keywords "dentist", "dentists", "DDS", "D.D.S.", "toothache", as well as thousands more pertaining to the field of dentistry. On average, the NPG platform purchases 5,000 keywords for each advertiser. The keywords selected are done so automatically based on the geographic areas you wish to target as well as the products & services you wish to promote.

How do I create a ReachLocal directory ad?

To see examples of ReachLocal directory listings, click here.

How do I create a search engine keyword ad?

To see examples of Search Engine Keyword ads, click here.

How do I create a geo-targeted banner ad?

To see examples of Geo-Targeted Banner Ads, click here.

How do I upload a geo-targeted banner ad?

If you already have an existing banner ad, you may upload one for your campaign. Currently, you may upload banner ads that are in one of the following 2 dimensions: (1) 468x60; (2) 120x600. Banners may NOT exceed 15K in size. Banner ads may NOT include phone numbers.

Campaign destination page. What if I don't have a website?

If you do not have a Web site, we provide one. For those businesses that do have a web site, but who want to promote a very timely offer without having to update their existing site, we provide the ability to create a time-sensitive offer page as well. No technical knowledge is required to build the page, which is assembled in real-time based on specific fields filled out by the advertiser. To see an example of a NPG campaign destination page, click here.

Campaign destination page. If I do have a website, why should I create one through NPG?

Even if you have an existing web site, we recommend that you create a campaign-specific destination page. Here's why:

From our experience, the more specific a destination page is - the more likely potential customers will take action (phone call, e-mail, etc.).

With a NPG campaign destination page, you can create very timely, campaign-specific offers (e.g. "Save 50% for next 2 weeks") WITHOUT having to make any changes to your existing web site.

You can create a NPG campaign destination page without involving any web developers or programmers that might be required to make changes to your existing web site.

You can link potential customers to your existing web site from the NPG campaign destination page.

You can modify your NPG campaign destination page during the duration of your campaign — for example, if you wanted to test different offers at different times during the campaign.

Why is the phone number and e-mail address information so important on the campaign destination page?

The NPG platform provides advertisers a unique phone number for each campaign. This phone number, either toll free or local, forwards automatically to the advertiser's existing phone number (or one that they specify). Advertisers can login to view the number of phone calls received and receive individual call information, including the phone number of the person who made the call (if not blocked).

The NPG platform provides advertisers a unique e-mail address for each campaign. This e-mail address forwards automatically to the advertiser's existing e-mail address (or one that they specify). Advertisers can login to view the number of e-mails received and receive individual e-mail information, including the e-mail of the person who sent the e-mail.

Campaign destination page. Why is the phone number and e-mail address on my site different when I access it from my ads?

For advertisers with an existing web site, NPG automatically swaps out both the primary phone number and e-mail address used by the business so that the NPG campaign-specific phone number and e-mail address are displayed. That way, through campaign activity reports, advertisers can see exactly what their NPG campaign is generating in terms of leads.

Campaign destination page. What type of additional information is typically used in Section 5: Detailed Business Information (NPG destination page)?

The "Detailed Business Information" section is an optional area where advertisers can provide further information about their business, their offers, their specific product inventory, etc. Previous advertisers have used this area to include customer testimonials, product and/or services pricing, biographical backgrounds, store hours, etc.

Campaign destination page. How do I upload HTML to my NPG destination page?

In the "Detailed Business Information" section, there are 3 tabs in the Word Editor. The first tab, "Design" is to be used to enter text — exactly as you would if you were creating a document in Microsoft Word. The second tab, "html Code," should be clicked if you wish to upload existing HTML. Simply copy and paste existing HTML or enter raw HTML into this tab. To preview the HTML, click the "Preview" button. Please note that any images that are referenced in the HTML code must be hosted somewhere, or the images will not be displayed.

Campaign destination page. What is the Offer/Coupon section of the NPG destination page? What if I don't wish to provide any offers or coupons?

The coupon — or offer — section allows you to promote very timely specials for your business. You may wish to promote a clearance sale, a discount for first-time customers, a holiday special, etc. — the coupon section allows you to promote up to 4 distinct offers. When a user clicks on an offer, they will be asked to "register" the coupon, filling in their e-mail address and phone number. When they do so, an e-mail will automatically be sent to your campaign e-mail address (or, if you do not have an e-mail, then the information will be available online).

If you do not want to provide any coupons or offers, simply select "No Offers" from the "Number of Offers" drop-down menu. In the space provided, you may simply include additional information about your business.

Campaign destination page. I have an existing Web site and want to track the number of visits to particular pages. How do I do that?

Advertisers with existing web sites may specify up to 3 pages on their site for tracking. NPG automatically is able to track the number of visits to those pages and reports on those as well — without requiring the advertiser to make any changes to their web site. For example, if an advertiser wanted to see how many people requested a brochure, the advertiser would simply provide the URL for that page on Section 4 of the Create Destination Page and name the page "Brochure." NPG would then report on how often that page was accessed as a result of the advertiser's NPG campaign.

Campaign destination page. What is the Business Image (NPG destination page)? How do I upload one?

The "business image" is an optional destination page enhancement and appears in the header of your page. The business image should provide a visual representation of your business — either a picture of the physical establishment or of the primary products your business sells.

If you wish to add a business image to your page, there are two options:

Upload Business Image
You may upload an image. Please note, however, that all images will be re-sized to 167x95 pixels. Standard 3x5 images will display almost as they are in this space (given the similar proportions). We recommend that images be no more than 20K in size. Remember: To ensure that a user views the content of your page, it is critical that the page loads quickly. The smaller the image size, the faster the page will load.

Use Standard Business Category Image
each of the business categories, the NPG platform offers a standard image that you may use on your page. This is the default image that will be used on the page, though you may opt not to use it if you wish.

How long will it take to review my campaign? When will my campaign start?

In general, all campaigns will start within 3-5 business days after payment has been received. The actual start date of your campaign may differ based on certain publisher requirements and review of your ads. You will receive an email notification when your campaign actually starts.

I noticed that my ads have changed. Why?

In order to expedite the processing of your order, your ads may be edited to comply with certain publisher editorial requirements.

I want to change my ads. How do I do that and how long will it take for the changes to take place?

To modify ads for campaigns that are running, first go to "Campaign Central." Once there, select "View / Modify Ads" for the campaign you wish to modify. You may modify your ReachLocal Directory listing, though please allow up to 24 hours for any content changes to go live. Changes to your other ads are subject to review by the publisher(s) where they are running and, depending on the remaining duration of your campaign, may not be able to be re-submitted to the publisher before your campaign ends. In general, changes to ads may require up to 3 business days to take effect. If your campaign is in "draft" mode, you may change your ads as often as you would like before submitting the campaign for payment.

I want to change my NPG campaign destination page. How do I do that and how long will it take?

To modify your NPG campaign destination page once your campaign is running, first go to "Campaign Central." Once there, select "View / Modify Page" for the campaign you wish to modify. Please allow up to 24 hours for any content changes to go live. Please note that you will not be able to change the phone number(s) on your campaign destination page, as that will require a manual change to the tracking phone numbers we have provisioned for your campaign. If you absolutely need to change your phone number(s), please contact Customer Support. If your campaign is in "draft" mode, you may change your page (including phone numbers) as often as you would like before submitting the campaign for payment.

I want to change the URL for my campaign destination page. How do I do that?

If your campaign is running, you cannot modify the URL for where your ads are taking users without contacting Customer Support first, as that will require changes to your ads with each of the publishers. If you absolutely need to change the URL for your campaign, please contact Customer Support. If your campaign is in "draft" mode, you may change the URL for your campaign as often as you would like before submitting the campaign for payment.

Why can't I change my campaign settings or the products and services I am promoting while my campaign is running?

While your campaign is running, you may not modify your campaign settings, as these changes might cause conflicts with existing publisher commitments. If you absolutely need to make changes to your campaign settings, we recommend that you stop your campaign (if there is an outstanding balance, that will be credited back to you within 7-10 business days) and create a new campaign with the changed settings. If your campaign is in "draft"mode, you may change your campaign settings as often as you would like before submitting the campaign for payment. To do so, go to "Campaign Central" and click "Review / Modify" for the campaign you wish to change.

How do I renew an existing campaign?

To renew an existing campaign — or to use information from an existing campaign to create a new campaign — select the "Renew" option from the Action drop-down menu, then click the "Go" button. By doing so, you will not need to re-create all of the content for the campaign, as it will be copied to the new campaign automatically. NOTE: If you do not make any changes to your renewed campaign, there is a greater likelihood that there will be no interruption in the display of your campaign. If you make changes to the ads or to the products and services you wish to promote, the renewed campaign will need to be reviewed, which may result in a slight interruption in the display of your campaign.

Can I start and stop my campaign at any time?

You may stop a campaign at any time, though it may take several days before the campaign can actually be stopped at each of the publishers. Once your campaign is stopped, you may not re-start it. However, you may renew the campaign, which will save you the time of having to re-create the campaign information.

Can I reactivate a stopped campaign?

Once your campaign is stopped, you may not re-start it. However, you may renew the campaign, which will save you the time of having to re-create the campaign information.

My campaign ended before its target end date. Why?

While we try to spread your budget as equally as possible across your desired campaign duration, that is not always possible — for example, if the cost for a visit changes at a publisher once the campaign is running. If the cost for visits to your campaign destination page has exceeded your maximum campaign budget before the target end date for your campaign, your campaign will be taken offline until the campaign is renewed.

The target end date for my campaign has passed, but my campaign is still running. Why?

While you specify a maximum campaign budget and while the NPG platform will do its best to meet your campaign objectives, you will only be charged for actual visits to your campaign destination page (your "actual campaign spend"). If the cost for those visits exceeds your maximum campaign budget, you will not be responsible for those extra costs. If the cost for those visits is less than your campaign budget at the time your campaign is scheduled to end, the NPG platform will continue to run your campaign to try and meet your campaign objectives. If you wish to stop your campaign before your budget is reached and there is a difference between your maximum campaign budget and your actual campaign spend, that difference will be credited to your account and can be applied to future campaigns.

How do I know when my campaign has officially ended?

Not only will you receive an e-mail notification when your campaign has officially ended, you also will receive notifications when either your campaign budget is close to being depleted or when your target end date is approaching. In addition, you may log into your account, and the status of each of your campaigns is visible at all times on "Campaign Central."

What if I have not used my entire campaign budget by the end of a campaign?

If you have not used your entire campaign budget by its target end date, the NPG platform will continue to run your campaign for up to two weeks to try and meet your campaign objectives. If, after those two extra weeks, there is still a difference between your maximum campaign budget and your actual campaign spend, that difference will be credited to your account and can be applied to future campaigns.

What is Auto Renew?

Auto Renew allows advertisers to set up a campaign so that it automatically restarts after it has reached its target budget. Auto Renew is available for any campaign that has not been renewed yet. Auto Renew is not available for campaigns that are being paid for by check or for campaigns set up for longer than one-month durations. In other words, you may only auto renew campaigns set up for 1-month and paid for by credit card (or invoice, if you have invoice privileges).

There are two Auto Renew options:

Auto Renew Monthly: In this case, the campaign will renew -- at the earliest -- after the target duration of the campaign has expired. For example, a 1-month campaign will Auto Renew after one month (provided that it has also reached its target campaign budget). By way of example, if the budget is spent in 3 1/2 weeks, the campaign will restart on the 30th day (and will be paused until that point in time). This option is best for advertisers who have a strict monthly budget that they can not exceed. As some campaigns may spend budgets in a slightly shorter time than their target campaign durations, this ensures that the campaign runs every month, but that the monthly budget is never exceeded. Should the campaign run a little longer than the target duration, it will renew immediately after the budget is spent.

Auto Renew Immediately: In this case, the campaign will renew immediately when the entire budget for the campaign is used. This option is better for advertisers who have a little flexibility in their advertising budgets and consider constant visibility at the publisher to be a high priority.

Auto Renew can be setup in two places:

1) Each time a campaign is paid for, you will have the option to choose either Auto Renew option.

2) If you would like to enable Auto Renew for an existing running campaign or you would like to change/disable the Auto Renew setting for an existing campaign, you may select Auto Renew from the drop-down menu for the campaign in your campaign central and click "go."

Note: If a campaign that is set to Auto Renew fails to renew because of a payment error (card expired, credit card declined, insufficient funds, etc.), you will receive a message notifying you of the issue when you log into your campaign central, and the campaign will be waiting in your cart to be paid for using a new method of payment.

Frequently Asked

Campaign Management

How do I set up a campaign?

What are the advertising terms and conditions?

What options do I have for targeting my campaign geographically?

How do you target my campaigns geographically?

What is a "Metropolitan Area"? How does it relate to Designated Marketing Areas (DMAs)?

What if I want to target an entire state? What if I want to target more than 10 cities?

What are my options for campaign duration? How far in advance can I plan a campaign?

What are the minimum and maximum campaign budget requirements?

Can you recommend a budget for me?

What do you mean by "visits" and "leads"?

How do you estimate "visits" and "leads"?

How many products and services should I promote?

What if I do not see my particular products and services listed?

How do I upload additional products and services keywords?

What is the "daily leads" e-mail?

Where do you place my ads?

Can I change the publishers for my ads?

How can I see my ads once my campaign is running?

How will you determine the best keywords for my campaign?

How do I create a ReachLocal directory ad?

How do I create a search engine keyword ad?

How do I create a geo-targeted banner ad?

How do I upload a geo-targeted banner ad?

Campaign destination page. What if I don't have a website?

Campaign destination page. If I do have a website, why should I create one through NPG?

Why is the phone number and e-mail address information so important on the campaign destination page?

Campaign destination page. Why is the phone number and e-mail address on my site different when I access it from my ads?

Campaign destination page. What type of additional information is typically used in Section 5: Detailed Business Information (NPG destination page)?

Campaign destination page. How do I upload HTML to my NPG destination page?

Campaign destination page. What is the Offer/Coupon section of the NPG destination page? What if I don't wish to provide any offers or coupons?

Campaign destination page. I have an existing Web site and want to track the number of visits to particular pages. How do I do that?

Campaign destination page. What is the Business Image (NPG destination page)? How do I upload one?

How long will it take to review my campaign? When will my campaign start?

I noticed that my ads have changed. Why?

I want to change my ads. How do I do that and how long will it take for the changes to take place?

I want to change my NPG campaign destination page. How do I do that and how long will it take?

I want to change the URL for my campaign destination page. How do I do that?

Why can't I change my campaign settings or the products and services I am promoting while my campaign is running?

How do I renew an existing campaign?

Can I start and stop my campaign at any time?

Can I reactivate a stopped campaign?

My campaign ended before its target end date. Why?

The target end date for my campaign has passed, but my campaign is still running. Why?

How do I know when my campaign has officially ended?

What if I have not used my entire campaign budget by the end of a campaign?

What is Auto Renew?