Search engines are often the first place people visit to begin their research and represent the greatest source of Internet traffic. The ReachLocal platform currently works to place ads on both Google & Yahoo, two of the leading providers of search engine advertising products. Millions of people each day type in �keywords� at search engines, and advertisements are displayed that match those keywords. The ReachLocal platform purchases on your behalf keywords that people use when they search for products & services in their area. For example, if you are a dentist, we may purchase the keywords �dentist�, �dentists�, �DDS�, �D.D.S.�, �toothache�, as well as thousands more pertaining to the field of dentistry. On average, the ReachLocal platform purchases 5,000 keywords for each advertiser. The keywords selected are done so automatically based on the geographic areas you wish to target as well as the products & services you wish to promote.
Search engine keyword ads typically consist of 3 different parts:
(1) a headline;
(2) a description (divided into two lines in the case of Google);
(3) a display URL (the address for where users will be taken when they click on the ad).
The headline should grab the searcher�s attention, while the description should include key phrases that a potential customer might use to find the business. The headline or description might also include a timely offer that you wish to promote (and which you can include on your ReachLocal campaign destination page). [NOTE: The display URL will depend on whether you point to an existing web site or whether you create a campaign destination page through the ReachLocal advertising platform. You will specify this on the next step of the process.]
Here are some examples [NOTE: Any reference to actual businesses is coincidental]:
John Doe, L.A. Dentist [Headline]
Family & cosmetic dentistry [Description -- Line 1]
$450 laser teeth whitening [Description -- Line 2]
www.ladentist.com [Display URL � Existing Web Site]
Free Consultation [Headline]
Serving Atlanta since 1974 [Description -- Line 1]
Free initial consult & case review [Description -- Line 2]
personalinjury.reachlocal.com [Display URL � Destination]
$100 Off Carpet Cleaning [Headline]
Serving San Jose & Bay Area [Description -- Line 1]
Steam cleaning, upholstery, leather. [Description -- Line 2]
sanjosecarpetcleaner.localiq.com [Display URL � Destination]
Please note that the search engines have very specific editorial rules about what can and cannot be included in a search engine ad. Please recognize that ads may be slightly altered to adhere to the specific editorial requirements of each publisher.
If you are having trouble creating an ad, please fill in as much as possible. We will assist in optimizing the ad for each publisher once you have submitted the campaign for review.
