The ReachLocal Directory is accessed by thousands of users every day looking for local products & services. Advertiser campaigns are included within the ReachLocal Directory automatically.
A ReachLocal Directory listing consists of four parts:
(1) a headline;
(2) a description;
(3) the business category (automatically filled in based on the business category selected for the campaign);
(4) the business location (automatically filled in based on the city & state associated with the advertiser’s location).
The headline should grab the searcher’s attention, while the description should include key phrases that a potential customer might use to find the business. The headline or description might also include a timely offer that you wish to promote (and which you can include on your ReachLocal campaign destination page).
Here are some examples [NOTE: Any reference to actual businesses is coincidental]:
John Doe, L.A. Dentist [Headline]
Family dentist serving Los Angeles since 1969. Services include: cosmetic dentistry & emergency dentistry. Now offering FREE teeth cleaning. [Description]
Beverly Hills Dentistry [Business Name – pre-filled]
Category: Dentists & Dental Services [Business Category – pre-filled]
Location: Beverly Hills, CA [Advertiser Location – pre-filled]
Free Consultation [Headline]
Atlanta’s leading personal injury lawyer since 1974. Contact us for a free initial consultation. [Description]
Attorneys ‘R Us [Business Name – pre-filled]
Category: Attorneys & Legal Services [Business Category – pre-filled]
Location: Atlanta, GA [Advertiser Location – pre-filled]
$100 Off Carpet Cleaning [Headline]
Spot & odor removal. Specializing in carpets, upholstery, leather furniture. Get $100 off your first cleaning. [Description]
Carpet Cleaning Company [Business Name – pre-filled]
Category: Home & Home Improvement [Business Category – pre-filled]
Location: San Jose, CA [Advertiser Location – pre-filled]
